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Dodge - Product Designer https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1519430987069-SKWD7MHX6YPYM9C0A6HO/Laurenpdodge_Designer_thumb-01.jpg Lauren P. Dodge - Product Designer https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1520299935440-ULAKMQVWFF9LHH1K2GQ6/BANNER_2.jpg Lauren P. Dodge - Product Designer https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1568764660424-5NR9EEHP8I8NWFLLQB35/redbubble_product_page_banner.png Lauren P. Dodge - Product Designer https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1724369401519-83GA7MOGJCD7F8H2MJQV/banner2.png Lauren P. 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https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1574022889863-5RE2GZXZRNOGILHWUHXO/POSITIVE+EXPSOURE.jpg Rainbow https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1574046643542-GNVM3X8G3MOANG3OZV1L/Planning+and+Doing+wireframes.jpg Rainbow https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1574106605963-C80YMUF5PHF4OM0RM23B/User+Feedback.jpg Rainbow https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1574721021293-73R9D0TCJD1ZRSRPB38C/Rainbow-BG_small.jpg Rainbow https://laurendodge.com/stitch-fix daily 0.75 2024-08-23 https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/c42c6f79-9e80-4933-bfcc-a37fe1c813ad/Screenshot+2023-02-15+at+5.14.27+PM.png Stitch Fix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1724360696244-T4USHWFEIS1ZIERANOR7/Baseline1.png Stitch Fix 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experience. We didn’t want to harm this while making improvements. Not every item in Style Shuffle is purchasable, and when it is, it may not necessarily be available and in stock for every client. We needed to make this consistent despite this. Style Shuffle ratings were not connected to the rest of the platform in any way, making any new features that add ‘shop’ capabilities non-trivial to build. We would essentially need to consider creating a ratings profile that would evolve with the user from the ground up. https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/3e13fc32-5365-44b8-bf8f-c0adcb7fbd38/Community_inspiration.png Stitch Fix - IG Social Inspiration An issue we observed were clients had a hard time putting outfits together. Our outfit collage module did well, but still lacked context (and fit). We imported Instagram photos from our list of creative partners & built an image recognition software that served recommended items based on the photos, prioritizing exact matches followed by similar. This went through a couple iterations, primarily focusing on cues for shoppability, constraining the actions to most important, and improving the image recognition results. At launch, we saw a 30% engagment rate (up from 2%). https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/4c41b9f8-454b-40b2-9200-ac554deb1086/listview.png Stitch Fix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/4a956c13-a84b-4f97-b951-8c86b673043a/Screenshot+2024-08-21+at+9.43.00+PM.png Stitch Fix https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/b6c46130-57a1-4754-ba51-5bc2f4a193ea/style_shuffle1.gif Stitch Fix - Likes “Round-up” A shoppable “results page” after 30 ratings. Allow them to have a seamless rating experience, and still take action on the things that they love. Questions to answer: - How can we get users to rate enough to show them a valuable collection of recommendations? - How can we communicate to the user what the “candy” is so they know what to expect? - What is the most user-friendly layout for a compelling results page? How would they want to navigate it? FIGMA PROTOTYPE https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/aea48b0f-34a9-4d44-b8c1-40ebe36c7f7c/blog_iteration.gif Stitch Fix - “Get the Look” Module In addition to the social inspiration module, we also explored an opportunity to bring our blog articles into the discovery experience. In my search for easy-to-get content, I’d discovered a well of stylist curated media that wasn’t yet tapped by the shop space. Using the same image recognition software we created for social inspiration, we connected it to the editorial imagery mined from the blog posts, and crafted another “shop what you see” scenario. The added bonus with this type of module was the taxonomy - being able to put the “look” into words like “normcore”, “dark academia”, “cottage core” etc., helped our clients visually connect the dots with trends they’d previously heard of. Measured against other outfit modules for clients interested in these particular style clusters, we saw an increase in engagement from 2-3% to 25%. https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/c1711cd3-515f-4b95-b9c8-5908046025d5/Index1.gif Stitch Fix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/9e3fe87f-cdbf-4021-be27-dcd247568daa/magazine1.gif Stitch Fix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/2814c438-28ec-43ca-84f4-bc34c23dc3de/card_level.gif Stitch Fix - Shop the Card Allow the user to shop directly from the rating card. For users who might want to shop their likes *immediately*. Questions to answer: - Would users mind pausing their rating experience to go shop something they really like? - What if an item isn’t buyable? How can we still -give them value? Will it confuse/frustrate them if most aren’t directly shoppable? - Will users even see/interact with the CTA? - Is this an easier lift? Would it get the job done with as little resources as possible? FIGMA PROTOTYPE https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1724370250418-W1XKZRK05ALH4YNTORIX/banner7+1.png Stitch Fix https://laurendodge.com/about daily 0.75 2017-12-05 https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1512438962725-IY3MAVGNUHZ5JAWVBTF4/Screenshot+2017-12-04+18.07.35.png About - Hi, I'm Lauren. Live from the stage/my workspace https://laurendodge.com/contact daily 0.75 2018-02-01 https://laurendodge.com/resume daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/05f56897-2c9d-4cc2-be74-23ec98c22d60/LaurenPDodge_CV_2025.jpg Resume https://laurendodge.com/mapsdotcom daily 0.75 2018-11-22 https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1513135936850-T9GWJQ0MT3APBT9XVMEC/flow.jpg Case Study: Maps.com https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1512447444618-73C1JHATTXY7Z8AV3UAU/guerrilla_ux.jpg Case Study: Maps.com https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1512447440685-DAHTGF02F64UP94757J8/testing.jpg Case Study: Maps.com https://images.squarespace-cdn.com/content/v1/597fbd3f29687ff3c187306e/1512456790662-F9ML5I4P8DG08CTST982/radius_map_flow.png Case Study: Maps.com 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