NEWS BREAKER
- Stations who want to be "fast and first"
- Large quantities of content is published
- Users check throughout the day for breaking coverage
- Users are very receptive to "exciting" visuals and videos
- Station adheres to pressing, important, "breaking" branding
- Clips and smaller chunks of information are preferred over long form editorials, best if in visual format and compelling headlines
- Users have difficulty in reading/scanning text over images
- Users scroll 2.5x on average
FRONT PAGE
- Users prefer "informative", "calm & collected" branding
- Users likely prefer newspaper/online article coverage over televised news
- Users tend to scan better with text anchors over visual, highly emotional ones
- Users tend to click on text over images
- Users don't mind reading, and prefer more info at the onset to help decide if they wish to read
- Stations tend to write more long form editorial pieces
- Stations wish to be known as the source of competent, investigative journalism
- Stations wish to cater to a "higher brow" readership
- Some users are not able to see text very well, but still prefer to scan it
DAILY REPORT
- Established Local TV News Stations
- Content schedule similar to traditional televised news
- Users return for morning, noon & evening reports (3x day max)
- Rotating top report section (morning, noon, evening)
- Commuter friendly
- Hyper geolocation for weather and categories
- Weather, Maps, School & Traffic heavily featured
- Users watch TV news more often than digital news
- Users tend to navigate to categories in columns on the homepage or from the top navigation bar
LOCAL LIFESTYLE
- Users very much prefer photos, bright colors, and highly interactive states to capture interest
- Users are very interested in local events and neighborhood goings-on
- Stations may produce less frequent content, perhaps weekly
- Stations/users very interested in "fun", "up-to-date", "cutting edge" vibe of visual design
- Stories may be more public interest related, less crime reporting, more entertainment
- Stations are highly social media focused
- "Boring", text heavy designs with limited color is to be avoided at all costs
